New name, same old passion

The classic car fair KLASSIKWELT BODENSEE will change its name as of 2018, becoming MOTORWORLD Classics Bodensee and increasing its focus on that special mobility experience

On its 10th anniversary, KLASSIKWELT BODENSEE took place from May 19 – 21, for the last time under its old name. Famous for its special charm and high event character, Friedrichshafen – like no other venue - positively breathes the history of mobility, whether it’s by air, by land or by water. With a view to expanding on the successful concept, a new partnership has been set up: for the first time in 2018 Messe Friedrichshafen GmbH and the Motorworld Group will together be staging the classic car fair at Lake Constance.

 

Mobility adventure in the style of the good old days

In a joint effort the new partners want to extend the mobility adventure even more. Using additional strategic crossover approaches, MOTORWORLD Classics Bodensee will activate even more visitor potential. The focus is on classic cars and vehicles of all sorts, however, a fascinating supporting program, as well as the traditional racing line-up and air shows, round off the event perfectly. Lifestyle, a topic that is already exemplified by MOTORWORLD Classics Berlin, is certainly a priority at the event trade fair on the shores of Lake Constance.

Both exhibitors and visitors are encouraged to enter into the spirit of things with the suitable “look and feel” for this special world of classic mobility.

 

Attractive added value for the exhibitors

The increased focus on the experience orientation of MOTORWORLD Classics Bodensee also has additional incentives for exhibitors. Beyond the existing classic car community, new target groups can be addressed and new candidates for their first purchase of a vintage or classic modern car or spare parts and accessories won over. What’s more, the link between the MOTORWORLD Classics shows in Berlin and at Lake Constance and the entire Motorworld Group opens up a wide range of attractive added value for exhibitors. Whether lessees of the sites or other partners of the group – there are many diverse synergies and these bring in new opportunities of establishing new valuable business contacts via the network and the infrastructure of the Motorworld Group and becoming more visible for the customers and becoming a real part of the classic car scene.

 

MOTORWORLD Classics Bodensee takes place May 25 – 27, 2018.

© Messe Friedrichshafen



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